Marketing and sales play different roles, but they are both telling key parts of a brand’s story. Unfortunately, in many organizations, that story isn’t always aligned.
As content becomes an increasingly powerful tool for sales teams, telling a consistent story is more important than ever. So how can marketing and sales get on the same page, create deep funnel content that tells prospective customers what they need to hear, and cultivate a more seamless brand experience across the customer journey? Read on to find out.
The Biggest Barriers to Effective Sales Content
