Social media has made a significant impact on how brands and customers interact with each other. Facebook, Twitter, Instagram, Youtube, and other social media platforms serve as a shared space for brands to showcase their uniqueness, and for customers to find what they’re looking for.
Taking that first step, to start using social media to market your small business can be overwhelming. Which platform is best for you? How do you build a following? How do you interact with your customers? What kind of content do you create? What social media tools do you need? And, most importantly, how do you manage to do everything efficiently?