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How to Do Market Research

August 6, 2021

You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it’s a business risk. Successful marketing research will help launch products that are interesting to the audience. It’s not always low-cost to do research, but to enter the market with a product that the consumer doesn’t need is an even bigger loss of money. Find out in this article what marketing research is and how to do it correctly.

What is marketing research?

Marketing research is the collection, classification and analysis of information about the market situation: prices, competitors, customers and more.

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