Today’s retailers are working on product diversification strategies—and the latest question on every e-commerce player’s mind is, “How do I increase the lifetime value of my customers?”
As companies became more advanced in the digital space, so did advertising solutions—particularly on mobile. One of the first things that might come to mind here is retargeting, and rightfully so. Retargeting allows mobile commerce players to place targeted ads based on the past purchases of their customers.
