Digital publishers: you can improve your website earnings by fixing technical errors in your site and by improving your existing content. Add in the right advertising revenue source for good earnings, and you can turn your publication into a recurring revenue machine.
Because if you’re like many websites, you may get 80 percent of your results from 20 percent of your pages. This is especially the case on older or larger sites. Newer content tends to bury older content and make the older pages harder to reach. Also, links and images break. Over time those pages bring less and less value.