94% of respondents from a recent survey said that positive reviews made them more likely to use a business, while 92% said that negative reviews made them less likely to patronize a local business.
In other words, reviews can quite literally make or break your business.
But, how do you keep up with positive and negative reviews, and how can you use them to benefit your marketing strategy?
In this article, we’ll explain all of that and more. By the end of this article, you’ll understand how to streamline the review process and how to integrate it into your marketing strategy.