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How to Make Content Marketing Part of Your Company’s DNA

December 13, 2019

If your company has a marketing department (even a small one!), it’s almost guaranteed there’s someone in charge of content.

Traditionally, most marketers consider content as written pieces on a website created by the marketing department.

However, as the stages of the funnel and the customer journey continue to evolve, more marketers are branching out beyond marketing to engage other departments in the creation and proliferation of marketing messages.

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