Content strategy has become an indispensable addition to any company’s marketing and the smartest businesses rely on it to generate results. A blog or social media post that isn’t well-crafted will miss the mark and waste your time and resources.
There’s a lot to think about when it comes to devising an effective strategy for your brand and the approach will differ depending on your industry or scale.
Content versus content strategy
Content is a catch-all term that comprises written and visual media.
It can include blogs, print, social media posts, emails or graphic elements of your website.
