Top
image credit: Adobe Stock

How to Make the Most of Social Media Advertising

July 5, 2022

Social media advertising is an effective and affordable way to generate traffic and build awareness for your project. Many businesses realize that and hence the competition is likely to get fierce.

With so many brands competing for your target customers’ attention, how to succeed?

Here’s what makes a good social media ad:

1. Stories Work

One big problem with social media advertising (especially when it comes to Facebook and Instagram) is that it is interrupting. People don’t come to those social media platforms to buy products or find answers to their questions. They come to catch up with friends and family. That’s why storytelling works so well on social media. People engage with ads telling a story they can relate to.

Read More on Small Business Trends