Avoid internal competition and inflated CPCs by managing three key aspects of your PPC campaigns
The more campaigns you run in a platform like Google Ads, the more likely you are to have campaigns competing against each other for the same keywords. Without careful campaign management, this can drive up the cost of your CPCs and hurt the performance of your PPC strategy.
Today, we look at how you can identify campaigns that are competing with each other and how to manage them to avoid any conflicts.
