Give your social media manager the tools to succeed
If you just hired, or need to hire, a social media manager, it’s important to set them up for success to get the most out of your investment. First, make sure you hire the right person with the right skills. Social media management isn’t something you give to a low level employee as another “task.” Instead, you need someone who understands business, customer service, communications, journalism and marketing. They need to be able to write, design, edit, grow your audience, communicate your brand voice and manage a crisis with speed and authority.
