Instagram has made a name for itself in recent months, and a big part of that brand-building has centered upon the ability to use it for influence. Influencers love the platform, it is all they need to build up an online profile that will make them money. It’s bright, fun and very visual.
One aspect of Instagram that is well within everyone’s reach, Influencer or not, is the ability to use hashtags. Instagram has never been backward in coming forward with hashtags, and it can seem like a little too accommodating for hashtags at times. But there is one key element that makes hashtags more effective on Instagram than pretty much anywhere else (including Facebook). Hashtags on Instagram are very, very effective.
