The goal of content optimization is to make your website’s content engaging and valuable for both your target audience and search engines. Website visitors should be guided by the content to a desired outcome—placing an order, downloading an ebook, subscribing to a newsletter, etc.—and search engines should be offered text as relevant as possible to the selected keyword queries.
However, it is not always possible to work both sides at once, which leads to a need for strategic compromise and trade offs—changing the structure of your text and trying different styles. One way to improve your website’s search engine visibility is by utilizing a link-building strategy.
