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How to Scale a Marketing Strategy That Works

December 28, 2022

Via: Entrepreneur

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Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive competition, cost/reward imbalances or other issues. It’s our job to figure out what works and what doesn’t.

When we figure out that a strategy simply isn’t working, our job is simple: Change the variables to try and make it work or discard it entirely. But what happens when we find out that a strategy is working?

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