If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation is.
Email segmentation simply means dividing your email list into smaller groups of people. You might create groups based on information like interests, demographics, or their preferences on products or services.
Once you’ve segmented your email list into groups, you can send more relevant emails to those groups, rather than sending the same emails to your entire subscriber list.
