Did you know that you could set up automated rules inside of your Facebook ad campaigns to improve your results?
Watch this quick tutorial and I’ll show you how we use it.
We find that with certain ads and campaigns if people see the ad three, four or more times, it starts to lose relevance. The relevance score goes down, there may even be some negative reporting which results in marketing costs going up. So in certain campaigns, what we want to do is to create an automated rule that turns the ad off if people are seeing it repeatedly in a given span of time. The ideal ad frequency varies depending on what type of campaign you are running and how big your audience is.
