Interested in implementing an inbound sales methodology? There are several steps you can take to make the process smoother while transiting your team from an outbound to inbound sales approach.
Let’s start by defining outbound sales. Outbound sales is an older, more traditional approach to sales. It is where a sales rep reaches out to a prospect, whether by networking or by cold-calling a list, to sell a particular product or service. The actions of the sales rep may be outlined in a sales process document and tracked in a sales tool such as a CRM (customer relationship management).
