Too many small business owners still believe that just by creating a website, prospects will come and buy from it. But unfortunately, “build it and they will come” only works in Hollywood movies. In order to turn your website into a lead magnet, it’s not enough just to have an informative or well-designed one.
Turn Your Website Into a Lead Magnet
This week on the Small Business Radio Show, Beth Thouin, Vice President of Digital Marketing at Web.com discusses how to use your website as a key part of your marketing strategy. Since your site is equivalent to a retail location, she suggests thinking of the best marketing channels to attract customers to this place.