A critical piece of my role at Meta is talking to small business owners about their wins and, most importantly, their challenges, so that we can take those learnings to better serve the SMB community. And while all small businesses are unique, in many cases, their challenges are the same — whether they’re in San Francisco or Sao Paulo, just starting out or have been in business for decades.
This is especially true when it comes to marketing, with new tools and trends popping up continuously. A common refrain I hear from business owners is that rather than feeling empowered by the new digital tools at their disposal, they can feel intimidated.
