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How to use market size metrics to secure funding and scale your business 

December 1, 2021

When founders seek pre-seed, seed, series A, or series B funding, angel investors and venture capitalists want to see a breakthrough product or service that scales and can acquire a significant market share within a sizable market.

What do investors expect going into a funding round? Investors need you to understand the data as you use market size metrics to project the market size and future growth of your company.

To satisfy investor expectations about your estimated market size, include a realistic set of percentages and dollar values in every slide deck you present to prospective funders. While no investor expects accuracy down to the penny, take extra care to present realistic market size metrics based on independent outside studies when possible.

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