How much does your sales team know about your competitors?
The chance is that even if they know some information about these important items, they probably don’t know enough. Your sales reps need to be well-versed in all things related to your competitors’ products, features, and services and how they’re compared to your own.
Your potential clients are likely to ask you questions about your competitors to see if you can offer them something better. This is why sales battlecards are necessary for your sales reps to use to win deals.
