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How to Use Storytelling to Increases Customer Engagement

August 19, 2022

Via: Entrepreneur

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Mention storytelling, and the image in your mind is of a group of children sitting on a floor listening to someone read from a book or telling a story from memory. Where is the connection to digital marketing? It is a simple connection. Picture the children’s faces: they are spellbound and entirely focused on the story being told. Storytelling can help digital marketers engage with customers in an equally powerful way.

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