The following is an excerpt from Content Is King: The Complete Guide to Writing Website Content That Sells by Laura Briggs, available now at Entrepreneur Bookstore, Amazon, Barnes & Noble and Bookshop.
If you’re building a website but are unsure of your audience/buyer persona, you can learn a lot about them through survey research. You can hire survey companies to help you get direct feedback from your target market and learn more about what is most important to your audience. With Google surveys and companies like SurveyMonkey, you pay a specific amount of money for each survey result, which varies from a dime to several dollars per survey completion.
