With the vast amount of content being published daily, your content needs to be strategically written to help your business gain visibility. If you write well-optimized, high-quality content, you will improve your chances of ranking higher in the search results. But to write content that is SEO-friendly, you need to do a bit of planning to do it right.
First you need to know who you are writing for. What does your target audience need to help them achieve a goal or solve a problem? When you understand who your audience is, you will be able to create the right content that has value to them.