Although the pandemic made executing marketing plans and 2020 goals a chaotic process, the good news is that we have a fairly good idea of what you shouldn’t ignore in your marketing campaigns. Now you have the chance to implement new strategies and be several steps ahead in 2021.
Whatever you do, don’t reduce your marketing budget. It might look like you’re saving money, but you’re losing it in the long run. Marketing your business is how you’re going to increase sales and keep your business thriving. Cutting costs in your marketing budget is going to short circuit your business. Take the time to double down on your marketing initiatives while your competitors are cutting back on theirs — an advantage you don’t want to miss.
