So you’ve probably heard of (or seen) IGTV by now. If you’ve seen it and are too afraid to ask, here’s a quick briefing:
IGTV is Instagram’s foray into long-form video content, allowing users to upload content up to ten minutes in length. What’s unique about the platform is that it’s made primarily for vertical content (even though horizontal videos are now being supported), lending the content to handheld viewing and helping users feel like they’re watching a much longer video.
