Cross-selling is an extremely common sales technique designed to increase Average Order Value. (AOV) It’s very similar to the upsell, which we’ve discussed in a previous article.
Unfortunately, the similarities between cross-selling and upselling can lead to confusion. In fact, some people use the terms cross-sell and upsell interchangeably. Although this is understandable, this common mix-up muddles the usefulness of both strategies.
Like upselling, cross-selling is designed to raise AOV, but it uses a different approach to accomplish the same goal. In this blog, we’ll look at examples of cross-selling in ecommerce.