Today 80% of Instagram’s 1 billion users follow businesses on the platform.
So the popularity of Instagram as a place to follow favorite brands continues to grow. And the photo and video-sharing social network announced recently a plan to put ads on its Explore Page.
More than 50% of Instagram account holders use Explore each month. And the Explore feature enables Instagram users to find photos and videos to match their interests. So they can locate new accounts to follow.