With the rise of social media, live video, podcasting, and other digital marketing trends, it’s easy to feel as if blogging has lagged behind. But even in a world where there are “sexier” options, blogging still has a place at the table.
The Benefits of Blogging
Blogging has been around since the dawn of the internet. And though it has experienced some evolution over the years, it’s largely remained the same. Other trends have come and gone, yet the blog has continued to serve as the backbone of any legitimate digital content strategy. Even in 2021, when there are plenty of other ways to create content, blogging continues to yield numerous benefits. This includes:
