image credit: Unsplash

Is This Problem Important For Your Customer to Solve?

October 6, 2021

We struggle to get in front of customers, to find opportunities, to nurture them through the buying cycle, and, ultimately, to win. Yet, the majority of those complex buying opportunities end in “No Decision Made.” For those that are left, we hope to win our fair share. And then after our customers have made a decision, we learn there is high decision regret. They aren’t confident they have done the right thing, they won’t achieve their goals, they could have made a better business decision.

Read More on Business 2 Community