Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions. Most savvy entrepreneurs have figured out the basics, but that’s the first place to check if your marketing efforts aren’t working: double-check your basics
Are you focusing on content marketing, providing valuable information rather than pitching your product? As the big guys (like Whole Foods, Ikea, and IBM) have proven, this is the most effective marketing you can do. (I call it “engagement marketing” because engagement with your audience is the goal.)
