Recently, I’ve had many clients come to me and express concern over content marketing and the return on investment it will bring to them. These concerns range from the issue of having any return on investment at all; to how much money they’re going to get, right down to the last penny.
As this conversation is now a common one, my answer is becoming clearer and clearer:
Your company will only get a return on investment that is directly proportionate to the amount of effort put in.
