In this video we are going to look at how E-A-T impacts your content. E-A-T is defined as the expertise, authoritativeness, and trustworthiness of the creator of the main content, the main content itself, and the website as a whole. Notably, Google talks about E-A-T 135 times within their Search Quality Guidelines. When a concept is mentioned this many times we should note this is not something we can shortcut. As part of your content strategy, you need to establish yourself and your site as an expert-level resource.