Imagine you’ve just built a landing page, created an email marketing campaign, or sent a newsletter to your subscribers. These marketing initiatives need easily accessible links directing your audience to a product or service.
To make your future communications and interactions successful, you need to know what links are being clicked. Enter ‘link tracking’ or ‘URL tracking,’ which can be defined as tracking what’s being clicked.
Businesses use URL trackers to evaluate marketing campaign success and reveal engagement statistics.
