There’s no question that it’s difficult to run a business and a full social media calendar, especially as the rules of social media engagement are constantly evolving. Even with the best intentions and plans in mind, sometimes social media posting and tracking falls by the wayside.
Lara Betthauser, social media manager for the Yelp and Yelp for Business social media handles, knows how to get a campaign started. But more importantly, she knows how to keep it going, recently launching the Yelp for Business Instagram page, giving Yelp a voice online for businesses specifically.
