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Marketers Will Face Major Challenges in 2021: Here’s How to Overcome Them

February 23, 2021

2020 was a difficult year for brands who have had to adapt at very short notice to challenges brought on by the pandemic — budget cuts, vying for consumer attention, and limited resources and staff just to name a few. Additionally, the way consumers process communications from brands has changed, in particular, where and how consumers engage is different than what we saw before COVID-19. With limited in-store foot traffic, brands must reach their consumers digitally with the right message at the right time.

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