We are now witnessing the very early days of so-called Web3, a new generation of internet that is currently represented by an ecosystem of cutting-edge NFT and DeFi projects. As it grows, countless teams are striving to define their target audiences and the best ways to target them. And the task is not that easy.
Today, we are constantly exposed to marketing efforts: Every street we walk, every train we ride, every website we visit, we inevitably face companies selling us their products and services. The saturation is high, and the fatigue is real.
