Facebook remains the most used social media platform across the United States across all age groups. And none use it more than the millennial generation. The finding comes from the 2020 Consumer Culture Report. The report provides insight into the complexities of modern consumer’s motivations, influences and purchasing habits.
2020 Consumer Culture Report
The report examined which social platforms millennials check, post and comment on daily. It showed that 77% of 18 – 34-year-olds use Facebook on a daily basis, compared to 68% of 35 – 54-year-olds and 52% of the 55+ demographic.
