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Next-Level Marketing Reporting: Your Top 5 Platforms

October 7, 2019

From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting. Business intelligence software (BI) is being used to leverage big data and cloud computing in order to sort, analyze, and present complex datasets in easy-to-read reports.

Over the last 14 years, big data and business analytics have grown to over $187 billion globally, as predicted recently by the IDC.

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