An online community is a great place to foster relationships with customers and other people important to your brand. If done right, you can have an amazing community that adds tremendous value to what you are doing. It can even be a place where you can grow your brand and make more sales.
What is an online community?
With regard to brands, an online community is similar to a social media online community (like one on LinkedIn for example), but different at the same time. With a social media community, you have a number of areas that can be seen as disadvantageous.
