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Only 50% of Businesses Use WhatsApp Even Though They Probably Should, Study Says

December 29, 2017

A staggering half of businesses aren’t using WhatsApp! Furthermore, 72 percent of business users on WhatsApp don’t use the messaging app for group chats with business colleagues, using it predominantly for one-to-one communication.

These were the findings of a study carried out by online marketing specialists Digimax. Despite being the world’s leading messaging service in the world, why are a significant proportion of businesses failing to take advantage of the informal messaging app?

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