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Prepare to Go Cookieless: Marketing Strategies for Evergreen ROI

November 3, 2021

The other day I answered a phone call from a local Mazda dealership asking if I was still interested in a CX-5. I told them the same story: Maybe one day I’ll need a new car, but that day is not today.

Then the salesperson asked me something that still weirds me out: “So how did you like your trip to SeaWorld?” I had clicked on a Mazda offer shortly after using my company’s discount site to buy tickets. For a good while after that, I felt like I saw Mazda advertisements on every site I visited. His question had me wondering what else is being done with my information.

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