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Profit Derives From Usage – Not Initial Purchase

March 11, 2021

Business customers have become increasingly used to as-a-service models, rather than outright purchase – and many of them have come to prefer it.

It’s hard to think of any reason why new software offerings would not be developed with a Software-as-a-Service model in mind, and many existing upfront licence software offerings have already migrated to SaaS.

This movement is not just about software – a growing range of business offerings, from Aero engines to Zithers (well, OK, guitars but allow me a little artistic licence) are being sold and consumed as a service.

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