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Purchasing via Instagram

June 27, 2018

Instagram has introduced a brand-new payment feature, savvy ‘Instagrammers’ have been waiting for this feature to launch since its initial announcement back in March 2017.

You can now store all of your payment information i.e. credit and debit cards, within the Instagram directly under the app settings.

What does it mean?

For avid Instagram users you can now make payments and bookings without having to navigate away from the app. Having stored payment details and the ability to promote purchases could make Instagram a huge ecommerce platform for millennials. We know millennials want everything to be 3 clicks away, you are more likely to achieve sales completions if you make the process as simple as possible for the end user.

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