Recently, business-to-business (B2B) buyers have begun to resemble consumers when it comes to watching videos.
- According to Google, 70 percent of B2B customers watch videos on their path to purchase.
- The Content Marketing Institute reports that in 2015, 76 percent of companies said they used some form of B2B video.
- LinkedIn’s 2017 decision to allow video uploads to its news feed was another boon for video as a B2B marketing tool.