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Research Says This Type of Video Closes More B2B Sales

July 19, 2018

Recently, business-to-business (B2B) buyers have begun to resemble consumers when it comes to watching videos.

  • According to Google, 70 percent of B2B customers watch videos on their path to purchase.
  • The Content Marketing Institute reports that in 2015, 76 percent of companies said they used some form of B2B video.
  • LinkedIn’s 2017 decision to allow video uploads to its news feed was another boon for video as a B2B marketing tool.

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