If you wanted to try the local restaurant with a big sign that claims, “The best food in town!” but hear from someone you know that the food and service are just okay – do you still go?
Your decision has already been influenced before you even see the restaurant.
That’s the power of influencer marketing – real people sharing real recommendations and feedback to influence those who trust them.
With the expansion of social media, newer ways of marketing have emerged. With more and more people turning to social media to make buying decisions, brands and businesses have another chance to get noticed, market their products, and communicate with existing, or new customers.