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Rule Back-to-School: Marketing Tips for Reaching Educators

August 22, 2019

Back to school is the second-biggest shopping season of the year. But kids and their parents aren’t the only ones preparing for the school year.

Teachers are also getting ready. In fact, teachers and school administrators, who are often overlooked during the back-to-school season, spend between $453 and $1,014 of their own money on items for classroom use each year, averaging $611.13 collectively.

One more reason to thank your child’s teachers!

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