Sales enablement is a powerful, transformative concept in the business world today. More and more companies are embracing a dedicated sales enablement function as an essential ingredient to staying competitive in a rapidly shifting landscape. And the data is clear: sales enablement works. For example, one study found that companies with dedicated sales enablement achieve a win rate that’s almost 7% higher than those without one.
The question is, how can you be sure that your sales enablement process is working? What effect is it actually having on your reps? Measuring sales enablement success can be tricky, but it’s not impossible. Here are 4 suggestions that can help.
