A B2B sales funnel doesn’t just capture new business. It’s also your key to nurturing existing customer relationships and learning where your sales process fails to address the pain points of leads.
By building a watertight sales funnel, you ensure that your conversion rates improve and that you’re adapting to the changing needs and wants of your customer base.
Despite a multitude of reasons to identify and develop your B2B sales funnel, 68% of companies do not track their buyer’s journey, leaving 79% of leads undeveloped and unconverted.
