What is the purpose of content marketing?
I recently posed this question to a few small business owners and e-commerce marketers, and most of their responses were along these lines:
- Brand building
- Connecting with our audience
These are all great answers, and I completely agree. But unfortunately, “connecting with your audience” doesn’t pay the bills.
So, how can we think about content as a tool to help you grow your business while building your brand? How does storytelling drive tangible outcomes at every stage of the funnel? That’s what we’re going to cover in this article.